Full Creative Portfolio · Nigerian Market Launch
Everything You Need to
Dominate the Market
Brand identity, social media templates, print materials, digital ads, content strategy, pitch deck, WhatsApp Business kit, merchandise, PR tools — built for Nigeria's artisan economy.
Brand Board
Social Media Kit
Print Materials
Digital Ads
Content Strategy
Pitch Deck
WhatsApp Business
Merchandise
Market Strategy
AI Image Prompts
Primary — Stacked
Secondary — Horizontal
Icon · Light
Icon · Dark
✓ On Green
✓ On Red
Color Palette
Forest Green
#1A5C2A
Primary
Jet Black
#080808
Background
Mid Green
#2D7A3E
Secondary
Bright Red
#E53935
CTA / Alerts
Typography System
SERVIXUS
Exo 2 ExtraBold — Display / Headlines
Nigeria's Verified Artisan Platform
Barlow Condensed Bold — Subheadings / Labels
Connect with verified artisans. Secure escrow, guaranteed quality.
Barlow Regular — Body / App Copy
Logo Usage Rules
- ✓Always use on black or very dark backgrounds
- ✓Maintain exact green/red arc split — never swap colors
- ✓"LIMITED" always in white spaced light caps below wordmark
- ✓Minimum logo width: 80px digital / 20mm print
- ✓Clear space: equal to height of S icon on all sides
- ✗Never use on white or light backgrounds without dark container
- ✗Never alter, recolor or remove the crosshair line
- ✗Never stretch, rotate, skew or add effects to the logo
- ✗Never use a drop shadow on the logo mark
Asset Size Specifications
| Asset Type | Platform | Dimensions | Format | Key Notes |
|---|
| Profile Photo | All Platforms | 800 × 800px | PNG | Use icon-only version, black background |
| Feed Post (Square) | InstagramFacebook | 1080 × 1080px | JPG/PNG | Safe zone: 900px inner square |
| Feed Post (Portrait) | Instagram | 1080 × 1350px | JPG/PNG | Best visibility in feed — use for artisan spotlights |
| Story / Reel Cover | InstagramFacebook | 1080 × 1920px | JPG/MP4 | Keep logo & text in middle 70% safe zone |
| Cover / Banner | Facebook | 1640 × 856px | JPG | Mobile crops to 640 × 360 — keep logo centered |
| Company Banner | LinkedIn | 1584 × 396px | JPG/PNG | Wide panoramic — left logo, right artisan imagery |
| Header Image | Twitter/X | 1500 × 500px | JPG/PNG | Bottom 60px obscured by profile photo row |
| YouTube Thumbnail | YouTube | 1280 × 720px | JPG | Big bold text, artisan face close-up |
| WhatsApp DP | WhatsApp Biz | 640 × 640px | JPG | Icon-only dark version recommended |
Template 01 — Artisan Spotlight
Weekly Verified Partner Feature
Portrait photo top, dark green overlay with stats, verified badge, 5-star rating, job count.
1080×1350pxInstagramLinkedIn
Template 02 — Before / After
Job Completion Showcase
Split-screen before/after of completed job. Client name, star rating, service type badge.
1080×1080pxInstagramFacebook
Template 03 — Tip Card
Home Maintenance Tips Series
Dark background, numbered tip, green accent, Servixus logo bottom. Builds authority & saves.
1080×1080pxAll Platforms
Template 04 — Stat / Infographic
Market Data & Platform Stats
Bold numbers, short copy. "500+ Verified Artisans. 0 Scams." Share-worthy, drives app downloads.
1080×1080pxTwitter/X
Template 05 — Testimonial
Customer Review Card
Customer photo, quote overlay, star rating, job category badge. Builds social proof in-feed.
1080×1350pxInstagram
Template 06 — Promo / Offer
Flash Deals & Launch Offers
Red CTA background, bold offer text, urgency timer graphic. "First Job Free" or commission discount.
1080×1920pxStoryReel
Ready-to-Use Caption Copy
Instagram — Artisan Spotlight
Meet Emeka Okafor ⚡ — Certified Electrician. 4.9 stars. 143 jobs completed on Servixus.
No more guessing. No more middlemen. Just verified professionals who show up and deliver.
📲 Book your next job at servixus.ng
🔒 Secure escrow payment — you only pay when the job is done.
#Servixus #NigeriaArtisans #VerifiedProfessionals #LagosTech #NigeriaStartup
Twitter/X — Brand Voice
Your landlord won't fix it.
Your neighbour's "guy" disappeared.
The plumber quoted you 3x the real price.
There's a better way. 🟢
Servixus — Nigeria's verified artisan marketplace.
Fixed quotes. Escrow payments. Rated reviews.
Download now 👇 servixus.ng
LinkedIn — Corporate / B2B
Nigeria's informal home services market is worth ₦500B+.
The problem? No trust. No transparency. No accountability.
We built Servixus to fix that — a verified artisan marketplace with BVN/NIN checks, escrow payments, and real reviews.
We're looking for:
→ Property managers
→ Estate developers
→ Facility management companies
Let's build something together.
📩
[email protected]
Facebook — Community / Awareness
Are you tired of being overcharged for simple repairs? 😤
At Servixus, our artisans give you FIXED PRICE quotes before any work begins. No hidden charges. No surprises.
✅ Verified identity (BVN/NIN checked)
✅ Secure escrow payment
✅ 5-star rating system
✅ Available in Lagos now
Tag a friend who needs a good electrician or plumber! 👇
Business Card — Executive
Front & Back Design
Full Name
Chief Executive Officer
📞 +234 xxx xxx xxxx
🌐 servixus.ng
3.5 × 2 in300 DPICMYK2mm bleed
Flyer — A4 Portrait
Customer Acquisition
SERVIXUS LIMITED
TRUSTED ARTISANS
AT YOUR FINGERTIPS
PLUMBING
ELECTRICAL
CARPENTRY
DOWNLOAD THE APP · SERVIXUS.NG
A4 / 210×297mm300 DPICMYK
Rollup Banner
Exhibition / Events
VERIFIED.
TRUSTED.
DELIVERED.
Artisan verification · Escrow payment · Ratings
SERVIXUS.NG
850×2000mm150 DPICMYK
Outdoor & Ambient Advertising — Nigeria Specific
| Format | Size | Resolution | Ideal Locations | Cost Range |
|---|
| Billboard (48-sheet) | 12.19 × 3.05m | 30-72 DPI | Lagos expressways, Abuja FCT, Ikeja GRA, VI | ₦500k–₦2M/month |
| Bus-stop shelter | 1.2 × 1.8m | 100 DPI | Lekki, Surulere, Ikeja, Yaba bus stops | ₦80k–₦200k/month |
| Vehicle wrap (Van/Bus) | Full wrap custom | 72 DPI | Danfo branding on Lagos routes | ₦200k–₦500k once |
| Keke/Tricycle branding | Rear panel only | 150 DPI | Estate routes in Lekki, Ajah, Magodo | ₦15k–₦30k/unit |
| Estate gate banner | 3 × 1m | 100 DPI | Gated estates: Chevron, Sangotedo, Omole | ₦50k–₦100k/estate |
Print Production Specs
- ✓Always supply files in CMYK color mode for print — not RGB
- ✓Minimum 3mm bleed on all edges for cut files
- ✓Embed all fonts or convert to outlines before sending to printer
- ✓Use PDF/X-1a or PDF/X-4 format for professional print shops
- ✓Verify Forest Green prints as #1A5C2A — request color proof before bulk run
Recommended Printers — Lagos
- →PrintHive Nigeria (printive.com.ng) — business cards, flyers
- →Printivo (printivo.com) — bulk prints, branded merchandise
- →Konga Print — same-day turnaround in Lagos
- →Megatech Nigeria — large format, banners, rollups
- →Creative House Lagos — premium offset, embossing
Meta Ads (Facebook + Instagram)
Campaign Structure
| Campaign | Objective | Target Audience |
|---|
| App Install — Lagos | App Downloads | 25–45, Lagos, homeowners, renters |
| Artisan Recruitment | Lead Gen | 18–45, skilled trades, self-employed |
| Retargeting | Conversions | Website visitors, app openers, no booking |
| Brand Awareness | Reach | Nigeria nationwide, property interest |
1080×1080px1080×1350px1080×1920px9:16 Video
Google Display Network
Banner Ad Sizes
| Size | Name | Performance |
|---|
| 300×250px | Medium Rectangle | Highest reach |
| 728×90px | Leaderboard | Desktop top/bottom |
| 160×600px | Wide Skyscraper | Sidebar placement |
| 320×50px | Mobile Banner | Key for Nigeria mobile |
| 300×600px | Half Page | Premium placement |
Ad Copy — Multiple Variants
Meta Ad — Customer Acquisition
🔴 TIRED OF BEING SCAMMED BY FAKE ARTISANS?
Servixus connects you with verified, background-checked professionals in Lagos.
✅ Fixed price quotes — no surprises
✅ Pay via escrow — money released only on completion
✅ 5-star rated artisans
First booking? Get ₦2,000 off.
👆 Click to download the app.
Meta Ad — Artisan Recruitment
🟢 ARTISANS — GROW YOUR INCOME WITH SERVIXUS
Are you a plumber, electrician, carpenter or AC technician in Lagos?
Join Nigeria's fastest-growing artisan platform.
• Get verified clients delivered to you
• Set your own prices — we never haggle
• Secure payments, every time
Register free today 👇
Google Search Ad
Headline 1: Verified Plumber in Lagos
Headline 2: Fixed Price. No Hidden Fees
Headline 3: Download Servixus App Now
Description: Book background-checked plumbers, electricians & more. Secure escrow payment. 5-star rated. Lagos-wide service. Get a quote in minutes.
Influencer Marketing Brief
Tier 1 — Micro Influencers (10k–100k)
- →Lagos lifestyle creators — focus on home & décor
- →Nigerian moms/homemakers — relatable home repair pain
- →Real estate agents — property management audience
- →Pay: ₦50,000–₦150,000 per post + app promo code
- →Deliverable: 1 Reel + 2 Stories + honest review caption
Tier 2 — Macro Influencers (100k+)
- →Nigerian tech/startup commentators (Twitter/X)
- →Skit makers — comedy skits showing the "bad artisan" problem solved
- →Finance/hustle creators — artisan income story angle
- →Pay: ₦200,000–₦500,000 per campaign
- →Deliverable: Campaign video + 30-day affiliate link
Pillar 01
Trust & Verification
Artisan spotlights, BVN/NIN verification stories, background check explainers. Build credibility.
30% of content
Pillar 02
Education & Tips
Home maintenance guides, "how to spot a fake artisan", DIY tips, escrow explainers. Valuable content.
25% of content
Pillar 03
Social Proof
Customer testimonials, before/after jobs, star ratings, completion stories. Let users sell for you.
25% of content
Pillar 04
Brand & Culture
Behind the scenes, Nigerian artisan economy data, team culture, Lagos hustle stories. Builds connection.
20% of content
30-Day Launch Content Calendar
Week 1 — Awareness
Brand Reveal & Teaser Campaign
Mon: Logo reveal post + "Something big is coming" — IG & Twitter. Wed: Artisan problem pain point video. Fri: "We solved it" reveal — platform walkthrough Reel.
Week 2 — Education
How Servixus Works
Mon: Explainer carousel — how to book. Wed: Escrow payment explainer. Fri: First artisan spotlight — verified electrician story. Weekend: Tip card series (3 posts).
Week 3 — Social Proof
First Customer Stories
Mon: First customer testimonial video. Wed: Before/after job showcase. Fri: "5 artisans in 5 days" series launch. Boost best performing post as paid ad.
Week 4 — Conversion
Download Push & Referral
Mon: Referral program announcement. Wed: "First job free" limited offer story. Fri: Monthly wrap-up stats post. Weekend: Influencer partnerships go live.
Hashtag Strategy
Primary Brand Hashtags
#Servixus #ServixusNG #ServixusLimited
Category Hashtags (rotate)
#NigeriaArtisans #LagosTech #NigeriaStartup
#LagosBusiness #NairaHustle #NigeriaProperty
#LagosLife #NigeriaRealEstate #HomeFix
Trending / Broad Reach
#MadeInNigeria #NigeriaTwitter #NigerianBusiness
#TechInAfrica #AfricanStartup #GigEconomy
WhatsApp Broadcast Content Templates
New Artisan Welcome Message
🟢 Welcome to Servixus, [Name]!
You're now a verified Servixus Partner. Here's what's next:
1️⃣ Complete your profile
2️⃣ Upload portfolio photos
3️⃣ Set your service areas
4️⃣ Start receiving job requests
Need help? Reply to this message.
— Team Servixus 🔒
New Job Alert to Artisan
🔔 NEW JOB ALERT
📍 Location: Lekki Phase 1
🔧 Service: Plumbing repair
💰 Budget: ₦15,000 – ₦25,000
📅 Preferred date: Tomorrow
Open the Servixus app to submit your quote in the next 2 hours.
⚡ Fast response = more bookings!
Customer Booking Confirmation
✅ Booking Confirmed!
Your artisan Emeka O. (⭐ 4.9) will arrive on:
📅 Thursday, Jan 16 at 10:00 AM
🔒 Your ₦10,000 deposit is safely held in escrow. It's only released when YOU confirm the job is done.
Track your booking: servixus.ng/track/[ID]
— Servixus 💚
SLIDE 01
Cover Slide
Servixus logo centered on black. Tagline. "Nigeria's Verified Artisan Marketplace". Date + confidentiality note. Minimal — let the brand speak.
SLIDE 02
The Problem
₦500B+ informal market. 3 core problems: Trust deficit, payment insecurity, no quality assurance. Real customer pain stories. Nigeria-specific data.
SLIDE 03
The Solution
Servixus platform overview. BVN/NIN verification → Quote system → Escrow payment → Rated reviews. Simple 4-step visual flow.
SLIDE 04
Market Opportunity
$1.18B Nigeria gig economy. 87.3% self-employed (NBS). Global handyman market $5.2B by 2033. First-mover advantage in Nigeria digital space.
SLIDE 05
Business Model
12% platform commission per job. Premium artisan subscriptions (reduced commission). Featured listings. Enterprise/facility management B2B contracts.
SLIDE 06
Product Demo
3–4 key app screens: Home page, artisan search, quote comparison, escrow payment confirmation. Show the UX flow visually.
SLIDE 07
Traction & KPIs
Waitlist numbers, pilot users, jobs completed. Revenue (if applicable). Target: 500 artisans, 3,500 customers in 6 months. Highlight growth rate.
SLIDE 08
Competitive Landscape
Matrix: Servixus vs wrkman vs TaskRabbit vs Urban Company. Show superiority on: verification depth, escrow, Nigeria-specific, fixed pricing model.
SLIDE 09
Go-To-Market
Lagos first → Abuja → Port Harcourt expansion. Phase 1: artisan supply-side build. Phase 2: demand-side marketing. Phase 3: B2B enterprise.
SLIDE 10
The Team
Founder headshots, roles, credentials. Advisors. Key hires planned. Show Nigeria market expertise. Include tech + ops + business development.
SLIDE 11
Financial Projections
3-year projection table. GMV, revenue, artisan count, customer count. Monthly burn rate. Path to profitability. Keep conservative + realistic.
SLIDE 12
The Ask
Funding amount sought. Use of funds breakdown (product 40%, marketing 35%, operations 25%). Milestones this raise unlocks. Clear and direct.
SLIDE 13
Close Slide
Logo centered. Tagline. Contact email, phone, website. "Let's build Nigeria's most trusted service platform together." Strong emotional close.
Target Investors — Nigeria & Africa-Focused
- →Ventures Platform (ventures-platform.com)
- →Microtraction (microtraction.com)
- →CcHub Scale (scale.cchub.africa)
- →Founders Factory Africa
- →Y Combinator (Africa batch — apply)
- →Techstars Lagos (when available)
- →Lagos Angel Network
- →NASENI / BOI Grants Nigeria
- →Norrsken Foundation Africa
- →Flat6Labs Africa
- →GreenHouse Capital
- →Ingressive for Good (community)
WhatsApp Business Profile Setup
| Field | Value |
|---|
| Business Name | Servixus Limited |
| Category | Professional Services |
| Description | Nigeria's verified artisan marketplace. Book trusted electricians, plumbers, carpenters & more. Fixed prices. Secure escrow payments. 5-star ratings. |
| Profile Photo | Icon-dark version (640×640px) |
| Website | servixus.ng |
| Email | [email protected] |
| Business Hours | Mon–Sat: 8:00AM – 8:00PM WAT |
| Address | Lagos, Nigeria |
Auto-Reply Scripts
Away / Greeting Message
👋 Hello! Welcome to Servixus.
We connect you with verified artisans across Lagos. To get started:
1️⃣ Reply "BOOK" to book an artisan
2️⃣ Reply "JOIN" if you're an artisan
3️⃣ Reply "HELP" for support
Our team responds within 2 hours 🕐
— Servixus Team 💚
Quick Reply — "BOOK"
Great! Let's get you a verified artisan 🔧
What service do you need?
A) Plumbing
B) Electrical
C) Carpentry
D) AC / Cooling
E) Other (describe)
Reply with A, B, C, D or E 👆
WhatsApp Catalog — Service Listings
| Service | Starting Price | Image Spec | Description Copy |
|---|
| Electrical Repairs | From ₦5,000 | 640×640px dark | Certified electricians for wiring, fault fixing, panel upgrades. BVN verified. Fixed quote before work starts. |
| Plumbing Services | From ₦4,000 | 640×640px dark | Burst pipes, installations, drainage. Licensed plumbers. Escrow payment — only released when you're satisfied. |
| Carpentry & Furniture | From ₦8,000 | 640×640px dark | Custom furniture, repairs, installations. Portfolio-verified craftsmen. Fixed pricing, no hidden costs. |
| AC Installation & Repair | From ₦6,500 | 640×640px dark | Split unit installs, gas refills, fault diagnosis. Manufacturer-certified technicians available. |
| Painting & Decoration | From ₦3,500/sqm | 640×640px dark | Interior & exterior painting, wallpaper, POP ceiling. Free site assessment before quote. |
Staff & Artisan Uniform
Branded Polo Shirt
BLACK POLO · CHEST EMBROIDERY
- →Black cotton-polyester polo shirt
- →Stacked logo embroidered left chest, 6cm wide
- →Right sleeve: "Verified Partner" embroidered red tab
- →Back: large faded S-icon watermark print
Printivo.com₦3,500–₦5,000/unit
Artisan Welcome Kit
Partner Onboarding Box
- 📦 Matte black rigid box — gold foil logo
- 🎽 Branded polo shirt
- 📋 Branded notepad + pen
- 🪪 Verified Partner ID card
- 🔖 "Verified by Servixus" door sticker
- 📱 QR code card (links to artisan profile)
- ✉ Welcome letter from CEO
₦8,000–₦12,000/kitHigh-impact onboarding
Event & Promo Merch
Consumer-Facing Items
- 🛍 Black tote bag — white logo print
- ☕ Black mug — logo + "Your Service. Our Guarantee."
- 🖊 Pen + small notepad set
- 📎 Green enamel S-icon lapel pin
- 🧢 Black snapback — embroidered logo
- 🔑 Keyring — metal S icon charm
- 📱 Phone grip/popsocket — icon print
₦500–₦3,000/unitPrintivo / Konga Print
Vehicle & Field Branding
Operations Vehicle Wrap
- →Black base wrap with green & red brand elements
- →Full horizontal logo on both side panels
- →Website + QR code on rear window
- →"Download the App" CTA on rear bumper
- →Supply: Megatech Nigeria — ₦150,000–₦300,000
Artisan Tool Bag Branding
- →Black canvas duffel / toolkit bag
- →Horizontal logo screen-printed front pocket
- →Crimson red zip pulls, green lining
- →"Verified Partner" patch on side panel
- →₦4,500–₦7,000 per bag — bulk order 50+ units
Phase 1: Lagos MVP Launch (Months 1–3)
Supply Side
Recruit 200 artisans across 10 trade categories. Target estates: Lekki, VI, Ikeja, Surulere. Partner with trade unions & NECA.
Demand Side
Target homeowners in Lagos Island & Mainland. Estate WhatsApp groups, Facebook estate communities, Instagram ads.
KPI Targets
200 artisans, 1,000 customers, 300 completed jobs, 4.3+ avg rating, <8% dispute rate.
Phase 2: Scale & Expand (Months 4–8)
Abuja Launch
Replicate Lagos model in FCT. Partner with Abuja estate managers. Maitama, Wuse, Garki target zones.
B2B Vertical
Property management companies, hotels, facility managers. Monthly contract SLA packages. Enterprise pricing tier.
KPI Targets
500 artisans, 5,000 customers, 1,500 jobs/month, ₦50M+ GMV, series seed raise.
12-Month KPI Dashboard
| Metric | Month 3 | Month 6 | Month 9 | Month 12 |
|---|
| Verified Artisans | 200 | 500 | 1,200 | 2,500 |
| Registered Customers | 1,000 | 5,000 | 15,000 | 35,000 |
| Completed Jobs / Month | 300 | 1,500 | 4,000 | 8,000 |
| Avg. Job Value (₦) | 18,000 | 22,000 | 25,000 | 28,000 |
| GMV / Month (₦) | 5.4M | 33M | 100M | 224M |
| Revenue (12% commission) | 648K | 3.96M | 12M | 26.9M |
| Platform Rating | 4.2+ | 4.5+ | 4.6+ | 4.7+ |
| Dispute Rate | <8% | <5% | <4% | <3% |
| Cities Active | Lagos | Lagos + Abuja | +PH + Ibadan | +5 more cities |
PR & Press Kit Checklist
Media Assets
- ✓High-res logo pack (PNG, SVG, PDF)
- ✓Brand board PDF (this document)
- ✓Founder headshots (professional, dark BG)
- ✓Platform screenshot pack (10 screens)
- ✓Short explainer video (90 seconds)
Written Materials
- ✓Company one-pager (1 page PDF)
- ✓Press release — launch announcement
- ✓Founder bio — 200 word version
- ✓FAQs for journalists (10 Q&As)
- ✓Boilerplate company description
Target Media — Nigeria
- →TechCabal (techcabal.com)
- →Techpoint Africa (techpoint.africa)
- →BusinessDay Nigeria
- →The Guardian Nigeria
- →Disrupt Africa
Social Media Kit
Platform-by-platform specs, content templates, and caption copy for Instagram, LinkedIn, Twitter/X, Facebook, and TikTok.